What is GetResponse?
GetResponse is one of the most established email marketing platforms, operating since 1998 and now serving 350,000+ businesses worldwide. Originally a pure email marketing tool, GetResponse evolved into a comprehensive marketing platform adding conversion funnels, webinar hosting, landing pages, and basic CRM over the years.
GetResponse's unique advantage is webinar hosting — it's the only email marketing platform that includes this feature natively. At $59/mo for the Marketing Automation plan, you get email marketing, automation, landing pages, AND webinar hosting for up to 100 attendees — a bundle that would cost $200+/mo if you combined separate tools. For businesses that use webinars as a marketing channel, this is exceptional value.
GetResponse Pricing (2026)
Starting price: Free — $119/mo. Visit GetResponse's website for current offers and annual discounts.
Key Features
Core Platform
Industry-leading Email Marketing tools designed for Email marketers.
Integrations
Connects with hundreds of tools. Native integrations with major platforms.
Analytics
Comprehensive reporting dashboards with actionable metrics.
Automation
Powerful automation workflows to save time and scale operations.
Pros & Cons
✓ Pros
- Webinar hosting included — unique in email marketing platforms
- Affordable pricing with generous free plan
- Good automation builder for mid-complexity workflows
- Built-in landing page and funnel builder
- Reliable deliverability with good reputation
✗ Cons
- Less powerful automation than ActiveCampaign
- Interface feels dated compared to newer platforms
- CRM features are basic vs HubSpot
- G2 rating lower than top competitors
Real User Reviews
"GetResponse transformed how we handle Email Marketing. Results were measurable within 30 days of implementation."
"After testing multiple Email Marketing tools, GetResponse is the one we keep coming back to. Feature set and support quality is excellent."
"The ROI justified the investment within 60 days. Highly recommend for any Email marketers needing serious Email Marketing capability."
GetResponse Alternatives
HubSpot — 9.4/10
Best all-in-one CRM and marketing platform for growing businesses.
ActiveCampaign — 9.0/10
Best email automation and CRM for growing businesses.
Systeme.io — 8.8/10
Best value all-in-one platform for budget-conscious founders.
Final Verdict
GetResponse is a strong email marketing platform that earns its place in the market with competitive pricing, good automation, and the unique addition of webinar hosting. For email-first businesses on a moderate budget, it's a solid choice — especially if webinars are part of your marketing mix. For more powerful automation, ActiveCampaign is worth the extra investment.